






Corporate Culture EvolutionThe DC Culture Evolution system is designed to improve Corporate Culture at all stages.
Revolution InitiativesThe DC Corporate Culture Change and organisational development strategy that has gained international acclaim.
International Success StoriesSee what others have to say about the implemented Corporate Culture Revolution initiatives.

Depending on an organisations level, a Corporate Culture Evolution can be facilitated through workshops or implemented through Revolution Initiatives.
What level is your company at?
Because of its lightning fast results, organisational change becomes very cost and time effective with guaranteed results.
» Little trust
» Act in self interest
» Do not take many risks
» Little innovation
» Paycheck driven
» Inefficient
» High level of fear
» Little communication
» Cliquish
» Lots of gossip
» Criticize other departments
» Little cooperation
» No common vision
» Complacency
» Mental Stagnation
» Low Creativity
» Average cooperation
» Average communication
» Little future vision
» Believe in product
» Feel good about company
» Cooperation is good
» Similar goal in org.
» Actively solve problems
» Passionate ambassadors
» Aligned with organisation
» Feel good about company
» Cooperation exceptional
do what it takes
» leadership at all levles
» Leaders develop leaders
» Low employee turnover
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"This program has far exceeded our expectations, it has managed to achieve more in 2 weeks what we have he been trying to implement for the past 6 months. It has added a new dynamic in the whole approach to establishing a service culture. The aptly named Culture Revolution has been very effective in getting the team members themselves to not only buy into the program, but actually come up with the Service Culture thereby taking ownership and living it through their work and personal lives.”

Martin Le Roux,
Manager Emirates Group
Is it really possible to create a passionate corporate culture in less than 3 months? Most organisational development, corporate culture change or change management programs would have you believe that it’s impossible. Why? Because traditionally, corporate culture change begins with Policy change, which will eventually lead to behavior change (if it is accepted enough to last), which will eventually lead to changes in perception, which will lead to changes in emotional gratifications within the organisation, which will eventually lead to culture change. Yet, with this process, if it lasts, will take years.
There is a better, faster way! By applying the Directive Communication 5 Pillars of transformation, an organisation can see a noticeable change in 3 weeks and solidify a new more passionate corporate culture in three months. This course facilitates the knowledge and skills required in building the 5 Pillars of transformation for change management and culture change
There are 5 levels of corporate culture, and each statistically has proven different levels of efficiency based on comparable skill benchmarks across 8 different industries. The lowest corporate culture: “The Blame Culture” harnesses the lowest productivity from its people, averaging at 100 people doing the work of only 68. While, at the highest level of corporate culture evolution, the Leadership Enriched Culture, 100 people are doing the work of 159. That’s like having an extra 59 free employees more than the Average, non-dysfunctional corporate culture. Would that make you more competitive?
Corporate Culture Evolution requires the functional base of Directive Communication psychology at the mental, emotional and physical levels to create a common method of communication, understanding and approaching tasks and decisions. This program facilitates the knowledge and skills required to use DC Culture Evolution strategies in the change management and culture change process.
This is the light version of our Corporate Revolution! For organisations who’s corporate culture has already evolved to at least the “Live and Let Live” culture. This implementation will give the culture that extra boost of power and energy to drive it into alignment. With the corporate culture tune-up, applied Directive Communication Psychology cultivates a momentum that focuses on the current positive corporate culture traits and enhances them through shifts in cooperation and enthusiasm. The process employs a series of three 1-day workshops and three on-site projects with three coaching sessions for senior management to facilitate changes in perception and alignment of organisational culture.
Part of this corporate culture enhancement initiative facilitates employees setting the decision making foundations through polished guiding principles that cultivate greater cohesiveness and culture alignment.
HR managers and Leaders often talk about “Mindset Change” to affect corporate culture change. While adjustments in perception take place on a regular basis within individuals, and some types of Psychology based Experiential Training can Direct and accelerate the process, REAL “Mindset Change” is seldom Long Term regardless of the change management initiative. Why? Because we are a product of the environments (groups and teams) we interact in, and if the psychology of the environment was not addresses and modified, behavior will eventually return to its level of complacency.
Using the Directive Communication “Corporate Culture Revolution” Culture Change system, we handle the corporate culture change implementation for you according to your desired organizational culture specifications.
This initiative applies Directive Communication psychology to build the 5 Pillars of transformation and apply Culture Evolution strategies (even if you are at the “Blame Culture” level) in the change management and culture change process. It employs a series of six 1-day workshops, six on-site projects and one half day event for the entire workforce (depending on the industry), with four coaching sessions for senior management.
The result: minimum 82% organisational culture alignment, increased levels of communication, better leadership abilities, and highly effective, cooperative groups that bring out the best in each other.
The DC Organisational Development "Change Management" Process, is customized for you organization with emphasis on what is most important to your success.

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