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![]() The Directive Communication Psychology Culture Enhancement Process |
Directive Communication™ (DC) is a foundation psychology of how people act and react to each other in groups, and how that relates to group cooperation, leadership, and corporate culture. Using this psychology in a Systematic Process to inspire the emotional and decision-making base for optimizing people skills This program enables Future Leaders the ability to specifically and positively direct enthusiasm and action in the groups and teams they command to set the foundations for a more cooperative and effective work culture. Through Training and Projects, this program results in selected High Potentials making personal realizations that will influence their perspective of leadership and how culture can be changed and cultivated. |
The experiential nature of the program will affect High Potentials to have a more intelligent platform to make decisions and create a more cooperative and fulfilling work environment regardless of the “current” corporate culture.
This program takes the extra stride to create projects after each of the 6 one-day workshop segments that are designed to immediately IMPLEMENT and cultivate a powerful “Leadership Identity”, and create an environment that reinforces cooperation, creativity, passion and the emotional levers (outside of ego) that will lead to the improvement in their quality of life in and out of work.
Objectives for this Program |
Methodology |
The program is to be implemented by Arthur F. Carmazzi with the assistance of Directive Communication Certified Consultants.
Outline and Process of Initiative Elements

Part 1
The Discovery Module will consist of a series of interviews and information gathering sessions with a number of employees of the organization. These sessions will lead to a more thorough understanding of the existing culture of the firm and help identify some of the specific circumstances that require attention during the program. This will also be an opportune time to explain some of the objectives of the Leadership culturing initiatives and expose how some of the tools, techniques and strategies of Directive Communication will enhance their working environment through High Potential Leadership Development.
Part 2
Strategic Planning analyses the information gathered, and presents HR and senior management with the quantifiable outcome for each high potential during the program. Also outline and get approval for, the required support from management for its successful implementation.
The roles of leadership in developing High Potentials will be discussed and established. Specific strategies to catalyze their Leadership Identity to be congruent with organizational objective will be established. An understanding of psychological process used during this program and the objectives of EACH project will be established.
Part 3
Transformational Directive Communication Component to consist of 6 One-day training events. Simultaneously Senior Management will have 3 separate one hour coaching sessions to support the initiative.
These 6 One-day workshops apply the Directive Communication 3R protocol throughout the process

Through the application of DC psychology and experiential methods, the initial one day workshops are designed to stimulate and enhance cooperation and initiative at the mental level.

The reason this program is successful over other types of initiatives is that the psychological foundations are expanded by the employees themselves, not by management and not by consultants. Each of these Modules contains “Implementation Projects” designed to cultivate ownership and excitement within the ranks of your people.
The strategy is based on U.S. Special Forces PYOPS tactics combined with DC Corporate Re-Culturing strategies. When a core group of High Potentials has internalized “Directive Communication foundations” the psychological weapons of influence are systematically applied to their Leadership Identity and across the organization.
From the core group’s designated projects through the initiative, individuals create DC A-teams incorporating different organizational hierarchies (i.e. management, supervisors, front line, and support). They then become the strike force that ignites culture enhancement from within; they become the force for the good of the organization. These High Potentials gain a strong sense of purpose because they fulfilling their own needs through the organization, not just doing the job. This combines with their application of DC psychology to inspire others to feel that same sense of purpose.
DC provides the tools and systems by which individuals at different levels of personal commitment to High Potentials so they can cultivate “Ambassadors of the Leadership Enriched Culture”. Organizational Alignment and work effectiveness are a combination of knowledge and passion.

Deliverables |
Here are What Some Clients are Saying |
Directive Communication programs have made a noticeable impact here at MTV. Our managers and staff have indicated measurable results in their productivity and their ability to minimize conflict. In our follow-up sessions, each has demonstrated a greater aptitude in bringing out the best of themselves and their colleagues. We will continue to implement Directive Communication courses and use the CBCI in our international curriculum and highly recommend Arthur and his technology to any organization wishing to make the most of their human capital.
Feline Chua
Director of Human Recourses
MTV Asia
‘I am certainly more “aware” after attending Arthur’s seminar. Like Neo in the Matrix, I feel like I’ve taken the pill that allowed me to see how people are programmed and allowed me to choose how to interact with others. Using the CDCI cards I’ve helped supervisors identify what their direct reports needs are and how they process information so that they can better assign them tasks that will excite them and make them more productive,’
Michael Foo
Software Engineering Department Manager
Motorola
Arthur is very inspiring, by enabling greater understanding of his Directive Communication Concepts, he transforms the way we look at business, marketing, and relationships. He defiantly outshines other speakers with his confidence and amazing participation. He is a man that really walks his talk.
Katherine Cheung
Vice President, Marketing
Merrill Lynch
‘Arthur F Carmazzi’s retreat for Nestlé senior management using his Directive Communication™ methodology really gave clarity to the implementation of our GLOBE initiative. He worked with our senior management team to establish foundations for a substantial change in our organization and really made the difference,’
Tengku Marina Badlishah
Group Corporate Affairs Manager
Nestlé Malaysia
Results |
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$1.00 RESULTS Guarantee If the program fails to meet the metrics mutually set in the strategy session, provided that all workshop participants complete their projects properly in the time allocated, then you (the client) pay only $1.00 plus expenses. If the set objectives are met or exceeded, then you pay for the consulting package in full plus expenses. |
Timing and Fees |
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Cultivating Superior Future Leadership will require 12 to 16 days over a 3 Month period (Timing may very depending on the size and complexity of the organization). |
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US$24,000 plus expenses in two payments.30% deposit on acceptance of proposal, residue on completion and metrics measurement. Expenses include
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Download our Printable PDF Proposal for this Program
Contact us Today for Your Free Assesment |
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Call Us in: Singapore Malaysia |
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