Creating and Leading a Brand Culture

Inspiring passion in the workplace by aligning Personal and Brand Values

This workshop is about creating a corporate culture where employees align themselves with the organization and literally live the values it represents. Individuals like Jack Welsh and Richard Branson have built extraordinarily renowned brand driven companies through cultivating the “Right” culture. This highly interactive workshop uses the “Directive Communication™” discipline to penetrate the emotional sphere of employee behavior and establish an environment of fulfillment and congruence with the organizations brand values. Employees are taken through a series of exercises leading to self realizations that enhance congruency in customer service, sales, and communications. It cultivates the emotional and decision-making base for directing attitudes to be in line with the organizations Vision and Brand values. Employees will become Brand Ambassadors, and through Arthur’s “Replication” strategies, will enable the establishment of department (and eventually organization) wide culture that lives these values with enthusiasm.

The Bottom Line Results are Higher Productivity, and Superior Customer Perception and Loyalty.

Who Should Attend - CEOs, Managing Directors, Senior managers, directors, department heads, brand communication managers, corporate communication managers, marketing managers, brand managers, consultants, and sales managers

Benefits -

• Management will develop superior leadership identities that will inspire subordinates to raise their own standards in accordance with organizational values
• Create a strong foundation that strengthens an employee’s ability to deal with problems and people in a brand congruent and innovative manner
• Affect change within an individual’s perceptions of their work environment and affect an emotional attachment to the organizations brand values
• Install skills that cultivate rapport and influence personal emotions and actions that cultivate a brand centered environment and an enriched service culture
• Enhance skill levels in handling people and enables individuals to reach higher levels of excellence, productivity and personal success
• Participants will understand new strategies that will not only make work more rewarding and fun, but take their professional and personal relationships to a higher level.
• Participants will be able to perpetuate the effects of the program through the development of support teams throughout the organization

This Course is Accredited By the American Institute of Business Psychology

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